Introducing the new brand 〈ONICA (Onica) 〉.
ONICA started in 2020 as a knitwear label.
It is made with the intention of becoming something that colors the inner self and presence of close people. They project everyday emotional matters into their craftsmanship, creating clothing that leaves a lasting impression, cherished for generations.
A unique knitwear process that consistently handles everything from design, material selection, knitting structure, to how it is worn.
Carefully facing every process, they create and present the autumn/winter collection once a year together with Japanese knitters (specialists who produce knitwear).
At DOKODO, handling started this season, the sixth time.
Along with the washing instruction tag that is always attached to clothing, there is one more
The short story that formed the basis of the item's design is sewn on.
When checking the washing instructions, this tag is sewn on with the hope that seeing it will deepen your affection.
And the image photo of that short story is on the product tag.
The ONICA concept mentioned at the beginning
"Clothing that leaves a lasting impression, cherished for generations to come"
It is very thoughtfully designed to become that way, and I felt that this is also the charm of ONICA.
I would be delighted if you could wear, see, and enjoy the charm of ONICA.
You can view the products here.
